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Professor Melissa Harris-Perry of Tulane University presents new research from the Pew Internet and American Life report. Women and minorities are well-represented on social media — luckily EngenderMediaGroup has experience in messaging to these groups in the channels they prefer.
[box] Women talk. You know they do.[/box] Estee Lauder built a multi-billion dollar-a-year cosmetics business on one principle: “Telephone, telegraph, tell a friend.” She knew that women talk before they buy. Today, social media fills the same need. According to Mindshare/Ogilvy & Mather, 75% of U.S. women are mainstream digital users, and 16% consider themselves […]