Thinking of building a fan community for your business? The focus shouldn’t be o…

Thinking of building a fan community for your business? The focus shouldn’t be on your products and services. Instead, build upon the needs of your customers. — Donna


What all great fan communities have in common
www.smartblogs.com
Earlier this year, I watched Genevieve Mazzeo of ConAgra give a presentation about how her company is creating community around brands such as Slim Jim. I remember being surprised to learn that more than 400,000 people were part of that brand’s Facebook community — and even more amazed to learn tha…