Omnimedia for Omnivorous Women

[box] Women talk. You know they do.[/box] Estee Lauder built a multi-billion dollar-a-year cosmetics business on one principle: “Telephone, telegraph, tell a friend.” She knew that women talk before they buy. Today, social media fills the same need. According to Mindshare/Ogilvy & Mather, 75% of U.S. women are mainstream digital users, and 16% consider themselves […]